Abstract
This study aimed to specify the major non-financial indicators that
are capable of measuring the performance of Jordanian brokerage
firms, and the obstacles of applying them. The study adopted the
technique of questionnaire for data gathering. The analysis concluded
that the major non-financial indicators consist of customer, internal
processes efficiency, learning and growth, legislative and social
commitment indicators. Moreover the brokerage firms depend
on financial measures more than the non-financial measures. The
study also concluded that there is a significant positive relationship
between using the measures of learning and growth, internal
processes efficiency, customers‘ indicators on the one hand, and
the performance of brokerage firms on the other. Finally, the study
emphasizes the importance of both the financial and non-financial
indicators in measuring the performance of brokerage firms.