Abstract

The Islamic State of Iraq and Syria (ISIS) media strategy is a successful one. It has enabled a small group of social media users to amplify impressions of the organization far beyond its actual effect, capturing global attention. This terrorist group has proven quite effective in using Twitter to spread their evil ideas, recruit followers and post obscene videos depicting the most egregious cruelty imaginable. In this exploratory research, an observational research was undertaken to explore the strategies and tactics deployed by the group in their use of Twitter. The results show that ISIS has successfully utilized this social media platform as a tool to achieve its goals and implement its media strategy.