Al-Balqa Journal
for Research and Studies
Published by:
Deanship of Scientific Research
,
Al-Ahliyya Amman University
ISSN (Print Version): 1684-0615, ISSN (Online Version): 2616-2814
Open Access Journal
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Archives
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Author Details
Mamoun Nadim Akraush
Researcher
Al-Ahliyya Amman University
Jordan
Articles
The Services Marketing Mix Paradigm: Is It Still Appropriate for Today ’s Service Businesses?