Al-Balqa Journal for Research and Studies

Published by: Deanship of Scientific Research, Al-Ahliyya Amman University

ISSN (Print Version): 1684-0615, ISSN (Online Version): 2616-2814

Open Access Journal

Rania Mamdouh Sadeq

Faculty of Architecture & Design

Al-Ahliyya Amman University



Influencing the Decisions of Target Audiences by Activating the Role of Persuasive Communication in Print Advertising (An Applied Study on Jewelry Advertisements)