Abstract
The objective of this study is to emphasize the importance of marketing in
the tourism sector and its role in the promotion of tourism locations, especially
in the Main Hot Springs (Sample research). The Marketing strategy in the
tourism service represents the only activity for the promotion of this sector in
different countries of the world.
This study aims at evaluating the services offered in the resort from the
point of view of guests, in addition to finding a link between marketing mix and
market goals. A questionnaire was distributed to732 guests, and a number of
statistical methods were used to analyze the collected data like analysis of
variance and scale measurements. It was clear from the obtained results that
therapy and self-enjoyment were the two must important factors from the guests
view, with an average of 58.27. A number of guests complained about prices,
with an average of 66.