Abstract
In general, the culture of fear affects Arab Societies. This
culture is largely related to the political, economical, social and
environmental factors that surround the characteristics of Arab
individual, since the Arab characteristics is the motive power
to keep a complex network of psychological, emotional and
cognitive trends of emotional and cognitive trends and stands, and
when thinking about expression and behavior of democracy it can
be said that such democracy cant be practiced in isolation from
the individual‘s freedom through which he may get the chance to
express his opinions with no fear or anxiety from what he intends
to say.
The Arab Culture openness on the global visions and
conceptions must include various resources that cover different
aspects of the Arab characteristics. Also, there is a fact that Nations
consolidation in an increasingly interactive world with no distances
making Arabs get out from their isolation and their “culture of fear
and motivate their cultural and civilizational capabilities through
humanitarian development which is largely accelerating as a result
of globalization pressures and since the “culture of fear is largely
affecting all Arab daily life matters.
There are several considerations to take in to account when creating an idea in the TV — commercials.
These considerations are largely influenced by the culture
of fear in our Arab societies, therefore, any TV — commercial is
largely affected by our culture, beliefs, customs and religion, the
surrounding political circumstances have also an impact which as
whole form what is called “Culture Array or System“.