Published by:
Deanship of Scientific Research
Al-Ahliyya Amman University, Amman, Jordan

ISSN (Print Version): 1684-0615

ISSN (Online Version): 2616-2814

Promotion Strategy of Jordanian Islamic Banks in the Globalization Era


Volume 13, Issue No 2, 2010

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Pages: 57 - 76


Abstract


Jordanian Islamic bank (JIB) has Found itself, facing the challenge of globalization, in need to adopt promotional strategy that helps in facing the local and international challenges, especially aftermath of the 11th of Sept. events. In order to test the hypothesis, of the study a questionnaire was distributed among the objective sample of personnel in the senior management in each of the JIBs included in the study, To analyze the responses and comments of the sample, the researcher used the averages; he also used T-test to test the study‘s hypothesis‘ The study shows an acceptable degree of response from the JIBs using from the economical liberalization to promote the Islamic economic theory and Islamic banking The study shows also that JIB will use globalization to cooperate with other Islamic banks abroad .In addition it adopts promotional strategies to enter new markets and penetrate in the current ones.


Author Details



Keywords


Islamic Bank ,Bank marketing , Promotion , Globalization.

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